catsearfinal

=__** IN PROCESS OF EDITING. **__=


 * For my Ear I chose to do a Flyer, a letter, and a Flyer. I picked these three formats to use because I feel as though they are the most noticed.

= __**Flyer One:**__ = 1. 2.  3.

For my first Ear example I chose to do a flyer. The three examples above greatly show what my flyer looks like. These three examples use the CRAP principles in depth, making each flyer stand out. When somebody walks by their eyes are bound to catch sight of one of these eye catching posters due to the bright, bold, contrasting colors. Everything is aligned in a way where you can see and read things easily. Take flyer 1. for example, here the first thing you see is the big, bold, green letters reading "eat right" then your eyes go straight to greens opposite color... red/pink which is at the top of the page reading "get your plate in shape," then leading you to the middle picture of the heart lifting weights with all the food groups, grouped together. Same as in flyer 3. the alignment of the days in the blue squiggle under the big, bold, green letters again saying "eat right." I feel as though these three examples really represent my own example, but I was able to do mine in a slightly different, more original way!

1.Contrast: The big purple lettering and the big green lettering with the purple period. Repetition: Purple coloring. Pink period to match pink heart. Alignment: Purple words and image are ligned up, while the green words are ligned up with where the info is from. Proximity: They put all of the contact info at the bottom together.

2.Contrast: Red, Orange, Green, Purple bold background with white and black lettering Repetition: Same color imaging as background and type colors. Alignment: Everything is placed in groups along the middle square. Proximity: Character guy at the bottom with a simple fact.

3.Contrast: Almost the same as #1. Purple background just along the side and alittle off the top. Green "eat right" logo is from first flyer. White and green lettering. Repetition: The days of week along the left side in the squiggly purple background. Alignment: all of the words are along the sides while theres an slightly towards the center. Proximity: They put all of the contact info at the bottom together

Purpose: These flyers are promoting healthy lifestyles. Audience: Can be for anybody. Genre: Poster/Flyer Engagement: To get people to live healthy lifestyles.



====** Reflection: ** I chose to make and direct my flyer towards incoming freshman, but it can also go towards parents and/or upperclassmen. I feel as though my poster shows the healthy side of Bloomsburg and all of the nutritional food you can find here, at BU. I felt as though by making a flyer you can place it in any spot that you believe the most people would walk by, you can put as little information on it but still get your point across, rather than a brochure where you would have to put more info and less pictures which really doesn't catch peoples eyes. Throughout my flyer I used all of the CRAP principles mainly focusing on contrast and proximity, allowing myself to make the flyer all sorts of bold colors and adding little pictures here and there really make my flyer pop and bring peoples attention towards it. ====

Contrast: Bold Maroon Lettering, Gold and Silver stars, Black Lettering in middle. " BU Food Rocks" and Stars align together. Repetition: Stars. Alignment: BU Food Rocks is crooked aligning with shooting stars at the bottom Proximity: Simple Saying based at the bottom of letter.

Purpose: Directed towards school students. Audience: College students, those visiting campus. Genre: Poster/Flyer Engagement: Inform people on healthy eating around campus.

= __**Professional Letter to the President of Bloomsburg:**__ = 1. 2.  3.

For my business letter I chose these three specific examples because they all resemble the more professional side to the CRAP characteristics. I really like the alignment each example repeats... how everything is written down the left margin with no indents. What I really like most what each example has is the fact that each letter was made personal, instead of just typing their name, they printed the letter out and hand wrote their name as well. I feel as though professional letters should all be made personal, instead of just typed up and sent out. I feel as though if I were to see somebodies hand written name at the bottom I would read further knowing they took the time to write whatever the letter was about. I also enjoyed how in examples 1. and 3. they centered their name/business name along with their address... making it known that they sent that letter and not some scam. When writing my letter I really took in these examples and made it my own, and I also made it very personal.

1.Contrast: Black and White professional set up. Repetition: Alignment of paragraphs and addresses. Alignment: Everything but the top heading is along the left side. Proximity: Everything is grouped together based on important info.

2.Contrast: Black and White professional set up. Repetition: Alignment of words Alignment: All of the addresses and paragraphs are along the left side. Proximity: Everything is grouped together based on important information.

3.Contrast: Black and White professional set up. Repetition: Alignment of words. Alignment: The center is sectioned off into the top middle of the paper with bold lettering, while the letter itself is alongside the left of the paper. Proximity: Everything is grouped together based on important info.

Purpose: These letters are directed towards business and school like settings. Audience: The head of or principal of business or school. Genre: Professional Letter Engagement: To give a certain person important info.

MY PROFESSIONAL LETTER:

**Reflection:** I thought it would be a good idea to write a simple, but to the point, letter to the President about trying to make the campus a little more healthier but speaking more about it through out campus. I feel as though the black and white contrast was very professional and would suit my letter best, as for proximity and alignment I set my letter up looking as professional as could be-- just like the examples above. Writing my contact stuff centered and on the top, then placing addresses on top, separating paragraphs with different ideas in each without indent, then concluding by signing my name. I feel as though this will really catch the President's eye more than it would if I didn't personalize.

Contrast: Black and White professional set up. Repetition: Alignment of words. Alignment: The center is based in the top middle of the paper, while the letter itself is alongside the left of the paper. Proximity: Everything is grouped together based on important info or different ideas.

Purpose: Directed to my Alma Mater. Audience: President Soltz Genre: Professional Letter Engagement: To give insight on a healthy lifestyle.

= __**Health Satire Flyer:**__ = 1. 2.  3.

For my third and final part to the Ear I chose to do a satire. A satire is supposed to be humorous, but sometimes also something that makes you think differently. My three examples are good examples of satires that make you think again about something. For example, example number 1. about Mcdonalds, they completely switched the M around making it a W and instead of Mcdonalds they wrote Weight. At the bottom they wrote "I'm gainin' it" instead of "I'm loving it." In example number 2. they switched the Pepsi sign into a wobbling, fat man drinking a Pepsi, and for my last example each cereal box has a different heading then they normally would... like Froot Looped instead of Froot Loops, Cereal Killer instead of Rice Krispies, Sugar Smack instead of Honey Smacks, and Sugar Frosted Fat instead of Frosted Flakes. I feel like these are funny because all of these are sugary cereals and aren't the healthiest, yet in their commercials they're always talking about how healthy they are for growing kids. Same for McDonalds who has brought out a larger variety of Salads, yet they are all more fat than the burgers, they even give out Diet Pepsi which is Pepsi's way of saying "drink this and you won't be fat." I feel as those these examples all have different CRAP principles, with the bright contrasting colors to the alignment of words and pictures! My own example of the Health Satire follows these CRAP principles by also using the bright contrasting colors and alignment of words and pictures.

1.Contrast: Gold background, Yellow W, red sign, white and black lettering opposite of each other. Repetition: Red and Yellow lettering. Alignment: Everything is centered, The W is big and bold hanging of the red sign. Proximity: grouped together.

2.Contrast: White background. Red and Blue coloring. Repetition: Pepsi Logo. Alignment: Pepsi Logo is lined up next to the other to show difference. Proximity: Pepsi logo was transformed into something it isn't supposed to be.

3.Contrast: Orange, White, Red, Blue backgrounds with bold White or Black lettering. Repetition: Orange, White, Red, Blue backgrounds have been seen in almost every poster/flyer same with black/white bolded lettering. Alignment: Headings are centered, small detail is boxed off in corners. Proximity:

Purpose: These Satires are to show the affects of what each type of fast food/sugary meal could potentially do to you. Audience: Teenagers/Adults Genre: Satires. Engagement: To poke fun at fast food/sugary meals.

MY HEALTHY SATIRE:


 * Reflection ** : I chose to redo my Satire in the format of a poster/flyer instead of a comic strip. I feel as though older people would be more interested in looking at a poster/flyer, while those of a younger age would be more attracted to little comics. I directed my Satire towards young adults and older, especially in college, because it's very easy to fall into the traps of fast food more at our age with all the stresses we go through on a daily basis. I feel as though it is funny because I see traps like these all of the time, especially from myself. When I'm stress I would rather much go for a carton of french fries, than a healthy looking salad. Here I used the CRAP principles through out my wording, pictures, and colors. Aligning everything in the center, making it all fit together as you read/look along.

3.Contrast: Black background with White/Maroon bold lettering. Repetition: White/Maroon lettering. Burger,Soda,Fries repeated on pyramid. Alignment: Everything is grouped off into sections with different clip art for each. Proximity:

Purpose: To poke fun at healthy food. Audience: College Students Genre: Satire. Engagement: To poke fun at fast food/sugary meals.

=** REVISION SHEET: **=