EARFinalMcH


 * Flyer **

For my first EAR I decided to do a flyer. The target audience for this flyer is for perspective students who might be tripled. The flyer contains information about who to contact and when it would be best. There is also, what I consider, to be advice on this flyer. I chose to do a flyer, because a flyer is an easy way of communicating an idea. A flyer is easy to read and is not that complicated, so it is easy for people to understand. The CRAP principles are applied as followed.

- I chose to contrast the colors on my flyer. One thing that always sticks out on a flyer are the colors. To contrast them makes my flyer more noticeable. - I repeated the word “de-triple” a lot. The flyer is meant to send a message about de-tripling, so I chose to repeat to get the message across.
 * Contrast **
 * Repetition **
 * Alignment **
 * - ** Part of the flyer is aligned in the center, while the other part is aligned to the right. Alignment can distinguish a flyer between professional and casual. I chose to keep the flyer casual, so I did a mix of alignments.
 * Proximity **
 * - ** Half of the flyer is a picture of a dorm room and the other half is the information. I did not want to add a lot of information, because I was trying to keep in casual, so all the information is in close proximity at the bottom half of the flyer.

For my examples I chose three flyers.

The first one is about electronic locks and is very bland. The color scheme is black and white, which doesn’t catch anyone’s eye. The white background blends into the wall. However, it is able to give all the information that is needed.

The second flyer is colorful and captures attention. It does give the information someone would need, but there is a big amount of information. That makes it harder to read, so some people might just give up reading and miss important information. To make the flyer better there should be less information.

The last flyer captures people's attention with a picture from a popular and well known movie. While it gets the message across, "Do not attempt to bunk, de-bunk, loft, de-loft, lower or raise your bed", it does not give enough information. It does say whom to contact, but no further information.

**Newsletter**

I chose to write a newsletter, because it is a personal way to give information to another person. I kept the letter short, so it isn't that hard to read. I like this way of communicating, because it makes it a little more personal so a reader will pay attention more. The audience for this newsletter is parents and guardians. The CRAP principles are below.

- I chose to contrast being tripled or doubled. Since the newsletter was meant to assure parents/ guardians that being tripled isn’t bad, I just mentioned the benefits of being tripled. - I repeated benefits of being tripled. The purpose of the letter was to inform parents/ guardians of the benefits of having their child in a triple. So I continually stated benefits of being tripled. - Since it is in letter format everything is aligned to the right. - Certain topics are in close proximity by paragraph. Like where to find a roommate is all in the same paragraph.
 * Contrast **
 * Repetition **
 * Alignment **
 * Proximity **

Below are three examples of letters that I found.

Below is a personal letter. This type of letter is effective, in a way to catch up with someone or to say hello. It is always enjoyable written to you by a parent, family member or friend. However, it is hard to be serious and talk about professional things in a personal letter. In my own letter I did try to keep it personal like the one below, but that is hard to do with a newsletter.



The next letter is on a sticky note. A roommate left it to her other roommates to let them know she had left for the weekend. This letter is effective, because it gives all the basic information her roommates would need. She says she has left and that she won't be back until Monday. But beyond that it doesn't say where she went or who with, so it does leave the roommates a little bit in the dark. In my letter I tried to keep it quick, so I did ramble on and lose the audience.



Below is a more professional letter from the University. The benefit of this letter is that it gives you all the information you need. One of the negatives is that it is not at all personal. Besides being addressed specifically to a person, it could be sent to any number of people. I also tried to incorporate this into my letter, by keeping it professional.



** Satire ** I did my satire with a poster. The intended audience is for current students. I made it centered on roommates. I incorporated a famous pair of roommates who have been known to fight. I added them, because they would capture people’s attention. If someone sees someone they recognize on a poster they are more likely to pay more attention. The CRAP principles are as followed.

- I contrasted the colors on the poster. I used blue and red, since in the picture it looks like one the girls is wearing a blue dress and the other a red dress. - I tried to make repetitious that if you do have a roommate you would have “trouble”. I did want to make my satire short, so it was a little hard to repeat. - I aligned everything to the left to keep it organized. I think if it was disorganized it would be harder to read and take away from the humorous part of a satire. - I kept everything in close proximity so it did not get disorganized. Like I said in alignment, I think it would lessen the satire if it were disorganized.
 * Contrast**
 * Repetition**
 * Alignment**
 * Proximity**

Below are the three satires I chose. They are the same type of satire, comic strips. I like the idea of a comic strip, because they are able to make the most serious topic, humorous. However, for my project I chose not to make a comic.