SilfeeEARFinal

For my EAR project, I chose to make a flyer, a letter, and another flyer. I chose to make the flyer for the incoming students. I thought this genre was appropriate for incoming students because eighteen year olds usually have a short attention span. Because of this, you have to get their attention and get your point across before you lose it. A flyer is the best way to do this because they're usually short and straight to the point with as little text as possible on it. I chose to do a letter for the second genre. This is for high school teachers from a university like Bloomsburg. I think this genre works best for this audience because they are older and more sophisticated than incoming college students. They have a longer attention span and will most likely read through an entire letter to make sure they get all of the information out of it. The information that is being presented is usually pretty important and should be read with this type of attention. I chose the second flyer to make a satire. I think a flyer is a good genre to use for a satire because, aside from a video, it's the most common genre of a satire.

I chose the first flyer because I liked that it had so much contrast. The green and white text on top of the black page background makes the message of the author stand out. I chose the second flyer because I liked that the words at the top were so large and had pictures that went with them. These are attention grabbing tactics that the author used and I feel that they work very well. The third flyer caught my eye because it calls attention by literally calling attention. I like that it 's bolded and underlined to make it seem like an urgent topic. I also liked that the picture from the third flyer has a border around it to make it stand out. I used the contrast from the first model in my flyer, the tactic of having pictures to go with text from the second model, and the large, attention-grabbing text and the border idea around the picture from the third example in my final product. As I said, I used contrast in my flyer. I made the background purple and the font blue to stand out against the darker color. I repeated the color of the text, the font type, the pattern that the text appeared in, and the glow around each picture. I made sure to align the text and pictures with each other. I also made the top wordart text curve over the following text and the bottom wordart text curve under that text with the pictures in between. Finally, I used proximity by putting the pictures with the matching set of text.

I chose the first example because I like the alignment. I think that it looks very neat and professional. I liked the heading as well. In my letter, I put an official-looking heading and made sure everything was lined up neatly. I chose the second example because I like that it has the logo of the university in the top left corner. This adds to the professionalism of the letter. I also liked that it was in an email or a memo format. I put the Bloomsburg University logo in the top left hand corner of my letter, and I made it email/memo format because I feel like most information is transferred in this kind of way these days. I chose the third example because the information in the paragraphs are sectioned very nicely. All the information that is together, fits together. From this I used my best judgment to make sure that all the information in the paragraphs went together. I used the contrast principle by using black text on white paper. I used repetition by bringing up what my goal was in the body of the letter and my putting the "sender" of the letter at the top and bottom. I used alignment by making sure my logo was aligned with the heading, the edges were lined up, and the top of the message, DATE:, TO:, and SUBJECT:, were spaced and lined the same. Finally, I used proximity in the heading and the body of the letter. I put the name of the University, President of the University, and the address of the University in the heading, and I also made sure to put the information in the body with other information that complimented it.

I chose the first flyer because it uses a show that most people will easily recognize to get its point about the government across. Because it uses this familiar show, people are able to understand the flyer without even reading it. I used humor like this in my satire. The second flyer uses a cute and funny picture as the background to grab viewer's attention. However, they have to read it in order to understand the point. I used this tactic in my flyer. You have to read it in order to understand it, but you also need the pictures for if you don't have a knowledge of accounting. I chose the third flyer because it uses just a picture with little faces to get its point across and was funny to anyone who drives and would understand it. I was able to understand it right away. I want people to look at my flyer and know what it's about right away so I used a tactic similar to this to allow people to look at my flyer and know what it was about. I used contrast by making the background a different color than the text. I used repetition by making the text on one side of the flyer one color and the text on the other side one color. I also put one picture on each side. I used alignment on one side by making it all line up neatly on the sides. On the other side I made everything centered. I used proximity by putting the information that goes together on one side or the other of the flyer. Some of the information is upside down in my satire flyer because as a flyer it would be folded in half and placed on a table or something so that people could look at one side and then the other.